Using some fancy medical hocus pocus called magnetic resonance imaging, they found that the glucose and maltodextrin triggered specific parts of the brain. The trick doesn't work with artificially sweetened drinks or water.
Of course, you should still actually drink your sports drink because swishing it around in your mouth isn't going to hydrate you or replenish electrolytes.
By the way, I made a point of telling you about this without making a single "spit or swallow" joke and for that I'm very proud of myself.
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