
If you're one of the Fitness Nerd Herd, you're probably also a Steve Edwards devotee, so you've already seen his tirade on added salts and his commentary on a recent New York Times article, but if you haven't, it's worth checking out.
Most processed foods aren’t really food. They’re just amalgamations of chemicals that bind together that are flavored in a way that some scientists have figured out will cause you to crave them. For example:While I find Steve's post and the NY Times article fascinating, the whole conversation's a bit of the old much-ado-about-nothing, frankly. These giant corporations own this country. If our government can barely issue a hand slap to BP for destroying the Gulf of effing Mexico, how the hell are they going to chastise Cargill for giving us something that, in our infinite ignorance, we actually want? If, through some miracle, the government actually managed to hold Cargill and Kellogg accountable, they'd be accused of "nanny politics" by the loud, belligerent masses. And even if that weren't the case, and there was some shift in the public's attitude whereas we actually demanded less salt in our Cheez-Its (which is absurd, given people smart enough to avoid excess salt generally don't eat Cheez-Its), Cargill would just invent some horrific salt substitute, a sodium saccharin if you will, that would just kill us in different ways.
As a demonstration, Kellogg prepared some of its biggest sellers with most of the salt removed. The Cheez-It fell apart in surprising ways. The golden yellow hue faded. The crackers became sticky when chewed, and the mash packed onto the teeth. The taste was not merely bland but medicinal.
“I really get the bitter on that,” the company’s spokeswoman, J. Adaire Putnam, said with a wince as she watched Mr. Kepplinger struggle to swallow.
They moved on to Corn Flakes. Without salt the cereal tasted metallic. The Eggo waffles evoked stale straw. The butter flavor in the Keebler Light Buttery Crackers, which have no actual butter, simply disappeared.
The main addictive qualities of these foods come from salt, sugar, and fat; incidentally (or not) the three culprits of the obesity epidemic. There’s not much nutrition in these foods, which are fortified with a few “essential vitamins.” This may sound great on TV to kids but is done, essentially, to keep you from dying quickly. Real food has all the vitamins, minerals, macronutrients, micronutrients, and phytonutrients you need to be healthy and doesn’t need to be fortified with anything.
So let these companies make their salty salted salt mix or whatever and just focus on yourself. You don't want all that sodium in your diet? Don't buy all that crap. Yes, I know that after a lifetime of chips, dips, and pickled pig lips, your taste buds have been completely enslaved. You have a mouthful of little crack addicts demanding their fix. Well, guess what? They'll adapt, if you give them a little time.
Or just die from hypertension. It's up to you.
Hey Denis,
ReplyDeleteSpeaking of BP, see this blog post. It is aimed at women with PCOS, but I think it applies to just about anyone who cares about health or the environement (and might be a little kick in the can [pun intended] to those addicted to their sodas.
http://www.incyst.com/2010/05/your-pcos-depends-on-healthy-oceans.html
"I am an animal lover, and it turns my stomach every time I turn on the news and see an oil-coated pelican, or a rescued baby turtle, innocently affected by the BP oil spill. I have committed to never buy another BP brand as long as I live.
I am very concerned about what this spill poses personally for all of the readers of this blog. You all need omega-3 fatty acids, the kind that come from seafood, for your brain health and hormone balance. Without healthy oceans, there simply cannot be healthy humans. Menhaden, a huge source of fish oil, has been significantly affected. Its season opened just as the oil spill started. Omega Protein Corporation, the world's largest manufacturer of fish oil, fishes largely out of the Gulf. They've stated that they'll simply move their boats and there isn't a short term issue, but as the problem persists...the long term impact of such a disaster begins to become more and more frightening.
I encourage all of you to take this issue personally. The obvious boycott would be BP products for your car.
There's another one, a pretty big one, directly related to each and every one of us. Cans. Aluminum cans. The kind we crack open when we Jones for a soda. The primary manufacturer of these sodas is a division of BP.
Maybe, if you haven't been able to stop drinking the sodas, even when we've blogged about the caffeine and the sugar and the high fructose corn syrup and the artificial sweeteners...you can do it if you know the company who makes the cans they come in is chipping away at the integrity of the fragile environment your hormones need to live in.
It's a simple act, but with 1 in 10 women on the planet living with PCOS, if they banded together and collectively put the cans down, imagine what message that could send.
The pelican who's watching over this post...on behalf of his endangered pals, thanks you for your consideration.
Click here for a link to a list of products and services related to BP:
http://www.bp.com/productsservices.do?categoryId=37&contentId=2007985"
/michm
MM -
ReplyDeleteThanks for that thoughtful comment. I try to keep things reasonably apolitical round here, but no-one can deny what you're saying. Let's hope the dramatic nature of this leak - and the fact that it's happening close to home - will have a long term impact.
Although, frankly, I doubt it. We love our cans and we love our cars. Furthermore, the government can't really launch a military operation against BP, which seems to be our typical answer to these situations.